No matter how good your marketing strategy is, unless you’re selling a product that people want to buy, you’ll struggle to make your e-commerce business successful. If you think about how many millions of items there are that you could choose to sell, finding the most popular ones can seem like a huge challenge. Trends come and go so what’s popular today might not be popular in a year’s time. However, there do seem to be certain products that continue to be sold online successfully in the USA.
Pet Products
With more and more people becoming pet owners, it should be no surprise that pet products are proving to be extremely popular to sell online. Don’t think it’s just the standard dog beds, cat bowls, and birdcages, though. Pets are now commonly seen as true members of the family so the products on offer to them cover a wide range of items.
Dog coats have become popular – not just for their practical purpose of helping to keep your dog dry in wet weather, but also for the fashion and style element they give to pets across the country. Cats can have an elaborate jungle gym or a cat tower to play and exercise on. This is also true for other pets such as rabbits, rats, mice, and hamsters. It appears that the majority of pet owners want the animals in their life to live as comfortably and as happily as possible. This has caused a big surge in the popularity of luxury pet products. Selling this type of thing online can be highly successful.
One final thing to think about when it comes to selling pet products online – exotic pets seem to be more of a common thing. This means that more animal-specific products are being sold online too.
Men’s Grooming Products
Male grooming has become increasingly popular over the last few years. As more men than ever seem to be growing beards and having long hair, they need more products to help keep themselves looking stylish and feeling fresh. Beard oil is one example of the type of male grooming products that are popular to sell online.
With over 40% of those using beard care products being under 30 years old, it certainly appears that the younger generation has developed a strong passion for beards. Other male grooming products include things like face creams, after-shave balms, hand creams, and hairstyling wax.
Modern men seem to like looking after themselves so any product designed for men to use to help keep them looking good is popular to sell online. A lot of this type of product is no different from the products many women have been using for years. Simple rebranding to make them more appealing to men seems to have done a good job at making them very popular with men in the US and further afield too.
Health, Fitness, And Wellness Products
A lot more people are paying more attention to their physical and emotional wellbeing than ever before. With mental health being widely spoken about, it seems that people are willing to spend substantial amounts of money to help keep themselves as physically and mentally healthy as possible.
Fitness products such as resistance bands, yoga balls, kettlebells, and medicine balls are all proving themselves to be sought-after products for online consumers. Wellness products like blenders, smoothie makers, supplements, and relaxation tools are also popular to sell online as demand appears to be high for this type of product.
Clothing to be worn during physical activity is another popular product within this category. People appear more fashion-conscious than in previous times so they want activewear that allows them to look stylish while exercising. As the cost of living continues to rise, people are looking for ways to save money where they can. Working out at home tends to be much cheaper (and more convenient) than paying membership fees at a local gym.
People have been spending money on health, fitness, and wellness products that they can use by themselves wherever they are. If gym memberships continue to be seen as an expense that can be cut out, this type of product will likely continue to be very popular to sell online.
Sustainability Products
There has been quite a sharp increase in the number of people who are trying to live more sustainably. New businesses seem to appear almost every day offering products that are kind to the planet and are aimed at those people who want to feel like they are doing their bit in the battle against climate change.
Reusable water bottles and coffee mugs are extremely popular products to sell online. With so much talk across all media channels about the effect plastic is having on the environment, people are turning to this type of product and are buying them in large quantities.
As well as the obviously environmentally-friendly products, products that are made in sustainable ways are also proving to be popular online sellers. Clothing made from recycled materials is a great example of consumers willing to pay a bit more for sustainable products. More and more businesses are getting involved with the quest for sustainability so these products will very likely be popular to sell online for a while.
Tech Accessories
Cell phone and tablet use have probably never been so high in the US (and pretty much every other country too).
Social media plays a huge role in the amount of time people spend using their tech. So many people want to be able to take high-quality photos to share online, so spending money on tech accessories has definitely become more common.
Portable lighting, tripods, microphones, and stands are all popular products to sell online.
Recording videos and taking pictures are things millions of people do several times a day. A lot of them want their creations to be at a high standard so having the best accessories for their tech is seen as a must.
As new tech gets released, more accessories will become popular to sell online.
Books
Books in all their forms still continue to be popular products to sell online. Despite many people choosing to do the majority of their reading digitally on their kindles, tablets, and phones, there’s still a surprisingly large market for physical books. Audiobooks are also very popular and are another way of selling books online.
While hardback and paperback books may not seem like a product that would be popular in the modern world, there are still millions of avid readers out there who prefer to hold a book in their hands as they read it. Those readers who prefer the digital side of reading can still be regular customers of online book stores. Buying digital versions of books (and audiobooks too) means that you have immediate access to the book you have purchased without the need to wait for delivery.
Another element to books that makes them popular to sell online is book services. There are now a huge number of people who try their hand at writing the next bestselling novel. Thanks to the relative ease and convenience of self-publishing, more and more people are writing a book and getting it printed. All of these books need to be sold, so e-commerce businesses may try to sell them as a way of offering something different to their competitors.
Baby Products
Baby products are an essential part of family life. From strollers and toys to carriers and clothes – baby products will likely always be a popular thing to sell online. With lots of real-world baby stores closing down, the online selling of baby products seems to be growing healthily. Although there will still be parents out there who want to physically touch the products they want to buy for their baby, you might be surprised by how many prefer the convenience of shopping for their child online.
The online baby market appears to be highly competitive with a whole load of businesses selling a wide range of products aimed at growing families. The fact that so many e-commerce businesses decide to focus on baby products shows just how popular they are. People continue to have babies so the need for baby products continues to grow too.
Use Keyword Research To Find Popular Products
If you know what people are searching for online, you can work out which products will be a good idea to sell.
Google Trends is a great way of seeing how often people in a certain part of the world are searching for terms related to specific products.
Other keyword research tools such as Answer The Public, Google Search Console, SEMrush, and Ahrefs can all help you identify what common searches are being performed.
Knowing this information allows you to have a better understanding of what people will likely be looking for. You can then sell products based around these areas to give yourself the best chance of success with your e-commerce business.
