As time goes on, ecommerce is only getting more and more popular. More people are beginning to realize just how easy it is to start up a shop and have it grow from a hobby into a legitimate career. It’s exciting seeing new kinds of stores flourish, but it can also be tricky to keep up with all the new trends and successful businesses unless you are constantly on the Internet.
Luckily, we’ve got your back. In this article, we’ll go over 40 Shopify stores that we think you should keep an eye on in 2022. These are our personal picks for the shops that we believe are going to have a big impact on the platform. Whether you’re a seller looking to find inspiration or just a shopper hoping to find some great new stores, there’s something here for you. Let’s check it out!
Kith isn’t exactly a new store, but they are still demonstrating how to do Shopify branding correctly in the modern age. The apparel shop is centered around streetwear with an avant-garde, hip-hop influence: think street fashion and high-end designer clothing mixed. Their website hits the same notes, with subtle branding that is both classy and edgy.
If there’s one thing that you should know about the up-and-coming sneaker brand Allbirds, it’s that they value sustainability. And guess what? Their Shopify store makes sure to hammer that point home. It’s clear that their products are both high quality and good looking, but the main thread that is traced throughout their Shopify profile is their sustainability, which also happens to be their central ethos.
Although Dixxon is still a smaller and relatively unknown brand, their website is a great example of how to do casual branding on Shopify. Their copy is minimal, and their homepage instead focuses on images of their products. That’s a smart move when very few consumers know what they sell. Their unique graphic design meshes well with their flannels.
Sometimes having a good, unique idea is enough to get your shop off the ground. GetVineBox demonstrates this by taking a product that we all know and love – wine – and presenting it in an entirely new and modern way. Their wine delivery service is something that could easily be tasteless with the wrong art direction, but their website feels quite artful.
Huel is another product running with the trend of simplified but highly nutritious food. It’s been done before, most notably by Soylent, but Huel sets themselves apart by using a minimalist kind of advertising focused on presenting cold, hard facts. Their website is clear and easy-to-understand, and they deftly demonstrate why this is a product that could benefit you.
If you run a shop that has a lot of different products available, you may want to bring customers to look at your items as quickly as possible. Uppercase Magazine, though, shows an approach you can use if you don’t have a ton of different products. Their site is engaging through different messages and videos that introduce you to the brand.
Even from just hearing the company name of Death Wish Coffee, you can tell that they have a very unique approach to their branding. Their Shopify store carries on with their edgy and eye-catching marketing. Their copy in particular has a great rebellious tone that sets Death Wish apart from other coffee brands.
Burga understands that a product marketed based on its aesthetics needs to have a professional and beautiful campaign behind it. The phone accessories that Burga makes are gorgeous, and their website is equally so. Burga’s site also incorporates a great Instagram feed that serves as an example of how to do social media marketing correctly.
One of the top sites on the Internet when it comes to cookware, Made in Cookware is a great example for those looking to increase the SEO effectiveness of their own shops. Their site is simple and clean, and they use social proof to show customers why their products are worth buying.
Crown and Caliber is a Shopify store that is very one-of-a-kind. They sell watches, but they also buy and then resell watches from anyone that wants to get rid of their old ones. That means that they need to do a good job of convincing people that they are trustworthy enough to sell to, and their website does just that.
Kylie Cosmetics has the strength of a very recognizable celebrity name behind it. But that’s not the only reason that the Kylie Cosmetics Shopify site is thriving. The brand’s use of sales keeps customers coming back again and again. In terms of cosmetics stores on Shopify, we expect Kylie Cosmetics to keep doing quite well in 2022.
There are a lot of coffee sellers on the Internet, so it can be hard to stand out. Wandering Bear lets its personality shine through clever copy and quirky fonts. It doesn’t sound like much, but those two small touches actually go a long way towards establishing Wandering Bear as a unique brand all of its own.
Fresh Heritage is a Shopify store that succeeds without gimmicks. It’s doing well in its niche of male grooming products, and it does so by just showing that their items are high quality and well-loved by customers. The addition of personal stories and videos also helps elevate the trustworthiness of the brand.
Stitch Fix should serve as an inspiration to any fashion businesses in two different ways. First of all, they found a service that wasn’t yet being offered: online personal styling. And second of all, they use simple quizzes to really enhance the customer experience. They quickly became a success in 2011 off of these two factors, and they still remain popular today.
If you’re selling in a niche where there are already a lot of competitors, you need to find a way to stand out from the crowd. Bebemoss sells toys for children, and their website helps them rise above other toy shops by focusing on a personal message that really connects with customers. Sometimes friendly copy can be really powerful.
Helm Boots is aware of the fact that many customers experience hesitation before actually getting to the buying phase of shopping online. To help combat this, they include several details on their homepage that make customers feel at ease ordering from them. This includes free shipping, easy returns, and an Instagram feed showing how great their shoes are.
SkinnyMeTea, an online shop that sells tea for those looking to stay in shape, has become one of the more popular diet stores on Shopify. Their site has a clean look, and they gain sales by using social proof. Their website clearly states that they’ve had more than 400,000 satisfied customers.
Having beautiful and artistic photos of your products is one thing, but it’s even more powerful if your photography demonstrates how your items can be used in the real world. Static images can only do so much. Leif, a home goods store, uses soft but inviting pictures of their products that feel real rather than staged.
The first thing you’ll notice when you visit Wolf Circle’s site is just how simple their site is. The text is small and clean, and the screen is instead dominated by a huge image of one of their most popular pieces of jewelry. It works quite well. We also love that Wolf Circus uses a live chat function for customer support.
Another shop that uses images incredibly well, Rebecca Minkoff’s accessory shop feels like a fancy and exclusive boutique. This is accomplished by focusing on the visual aspect rather than copy or menus. The photos are gorgeous and feel straight out of a fashion magazine, and it’s one of the reasons why Rebecca Minkoff is so successful.
Lunchskins makes reusable food packaging, and their site is completely centered around why buying their products will be an eco-friendly choice. We suspect that their copy that explains how you, the customer, will contribute to a global movement of environmentalism helps bring in a lot of shoppers. The 30% off pop-up that every visitor is greeted with probably helps as well.
Most people like to buy their snacks at the grocery store, so Shopify stores selling treats need to go above and beyond. Pipcorn does exactly that. They use a combination of social proof and high quality images and illustrations to make their products seem fun and delicious. Their store feels uniquely “them” thanks to these factors.
There are a lot of cosmetics stores out there, but Beauty Bakerie stands out thanks to their very idiosyncratic marketing approach. All of their products are named after foods or ingredients, and that creates a powerful association in customers’ heads. The milk and honey highlighting palette is just one example of their tasteful – and tasty! – approach to marketing.
Most men don’t treat cosmetic shops with the same level of engagement as women. Beardbrand aims to shift this paradigm, and it’s working well. Their site fosters a sense of community with anyone who comes to shop there, and that really helps them stand out from other beard care products on the market.
Building a good relationship with your customers is crucial. Rather than trying to appear like an unquestionable authority on deodorant, Smarty Pits instead connects with shoppers by positioning themselves as a friend that can be trusted. Their brand name starts the casual approach, but their real reviews and natural copywriting solidifies it.
L’ange is a hair care store that understands that there is a fine line to walk between not enough information and too much clutter. Their homepage has lots going on, but it doesn’t feel confusing. From the sales notifications to the interactive quizzes, everything there serves a purpose. Interested shoppers can explore without being overwhelmed.
While Chocolate Alchemy’s site does a few things that we don’t like, they are worth keeping an eye on because of the great way they share information with their customers. Their chocolate products are meant for home chefs, and their recipes and tips show that they really care.
Gymshark’s site might not seem too impressive at first, and that’s because most of what they do right is via social media marketing. Their Instagram account literally has millions of followers, and that’s part of why their revenue is estimated to be as much as $1 billion. The shop just does what it needs to do: sell products.
Triangl, a store that sells swimwear, has a surprisingly blank homepage. Rather than explaining why their products are so great, they just let the images do the talking. When they do use copy, it’s to establish that the brand is exclusive. It’s simple but quite effective.
BioLite sells a variety of unique products that help people stay self-reliant on their backcountry adventures. Their solar panels, stoves and more are marketed with an environmentalist approach. But what we really love is how their images show that their products can allow you to be comfortable even in truly harsh conditions… like on a snowy mountain.
There are certain products that require a simple and clean approach. Underwear is one of them. Naja’s website layout can serve as inspiration for any business owner that wants to make their site basic but not boring. We’re also big fans of their loyalty program. It immediately awards points just for signing up.
Asphalte is an apparel store with a mission unlike any other. They decide how much clothing to manufacture based solely on how many pre-orders they receive, and this ensures that there’s no waste. They bring in social proof by showing how many pre-orders they’ve gotten right on their homepage.
Toyshades is a great example of how to market affordable products. Although they have a slogan that shows that their sunglasses are cheaper than competitors, their images aim to demonstrate that their products are still of a high quality despite being affordable. They also use a live customer support chat, a feature that we really love.
Nutriseed is all about providing an honest and healthy product, and their messaging aims to show that they are an honest company that can be trusted. They cite plenty of publications as a means of bringing in social proof, and their homepage also lists a few of the perks they offer to their customers such as free shipping and a money-back guarantee.
Dryrobe, a clothing company created by a lifelong surfer, does a really excellent job of showing that their products are your gateway to adventure. Their photography features customers rocking Dryrobe clothing in incredible locations, and their blog documents where their apparel has been. Their offer of free shipping is also proudly proclaimed at the top of the homepage.
Look, we’ll be honest: Kim Kardashian’s cosmetics company would be succeeding even if the Shopify store was no good. But what the site does well is use the celebrity connection to its advantage. They feature Kim in enough photos and ad campaigns to remind us that she’s involved without it being only about her.
Lulu and Georgia, a home goods store, doesn’t reinvent the wheel. But what we love about their site is that it is just absolutely gorgeous. A tasteful color palette, simple organization, and easy-to-use navigation make this Shopify store a masterclass in design. They also have a solid blog that supplements their simple homepage.’
NCLA is a rising beauty brand based on products that are both vegan and cruelty-free. We love the color scheme on their homepage, but what they do best is their integration with social media for customer support. Their site links to Facebook so customers can chat live with employees, and their Instagram feed is also prominently featured.
There aren’t many Shopify stores that sell bicycles, but Pure Cycles has managed to find a huge level of success on the platform. Their site features an inspiring hero banner that we love in addition to multiple clean photos of their best selling bikes. The pop-up inviting you to email them is small, and it feels friendly rather than pushy.
Parachute sells a variety of luxury home goods, and their site does a really great job of establishing the same feeling as their products. The homepage feels soft and welcoming with a calm color scheme. The navigation is simple: there are only three categories to choose from. In a word, Parachute’s Shopify store is elegant.
