In the growing world of eCommerce, it can be difficult to know where to look for advice. The sheer quantity of names and voices can be overwhelming. Luckily for you, we’ve sifted through the clutter to give you 27 eCommerce influencers to follow into 2022. We’ve compiled a range of fascinating individuals whom we can all learn from. So whether you’re just starting out in the eCommerce sphere or you’re looking to diversify your information, we’re sure that you’ll find some guidance here.
1. Chris Do @theChrisDo – The Business Buddha and sustainable business growth guru
Also known as the Business Buddha, Chris Do is passionate about helping others to make money sustainably by doing what they love. He is the CEO and founder of an education platform called The Futur, geared towards educating creative professionals about business principles. His company has been recognized by Huffington Post and Communication Act. In addition, Chris is an Emmy-award winning director and has given lectures at a myriad of institutions internationally.
Links: https://thefutur.com/team/chris-do; https://www.linkedin.com/in/thechrisdo/; https://www.instagram.com/thechrisdo/?hl=en; https://twitter.com/theChrisDo?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor;
2. Tracey Wallace @TraceWall – E-Commerce expert and advisor for growing a successful online business
If you want to learn about E-Commerce from an expert, be sure to check out Tracey’s E-commerce Essentials: How to Start a Successful Online Business course on Skillshare. Tracey is the former editor-in-chief of BigCommerce. She worked there for nearly 5 years, prior to working as head of marketing at Eterneva. She currently works as the Director of Marketing at MarketHire. You would be in good company to take her advice, as her marking strategy clients have included a number of large brands such as Amazon and Paypal.
Links: https://www.linkedin.com/in/traceyrwallace/; https://www.instagram.com › tracewall; https://twitter.com/TraceWall?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor;
3. Kunle Campbell @KunleCampbell – eCommerce Advisor and International Speaker
Kunle is an eCommerce Advisor who gives marketing and eCommerce tips and strategy to ambitious retailers and funded eCommerce startups. He’s been recognized as a top-rated eCommerce consultant by SAP, Crazy Egg, BigCommerce, Practical Ecommerce, Econsultancu, and VWO. Kunle has a podcast called 2X eCommerce Podcast where he shares his insights, as well as a blog. He also shares videos and inspirational quotes on his Instagram.
Links: https://twitter.com/kunlecampbell; https://www.linkedin.com/in/kunlecampbell/?originalSubdomain=uk; https://2xecommerce.com; https://www.instagram.com/kunlec/?hl=en
4. Lauren Singer @trashisfortossers – Founder of Trash is for Tossers sustainable and waste-free consumption
Lauren founded Trash is for Tossers in 2014 as a personal blog documenting her waste reduction journey. It became a place to empower readers to live in alignment with their environmental values. The site shares tips, tricks, and tools for reducing waste, and particularly for shopping package free and partaking in sustainable eCommerce. Lauren was featured in Forbes 30 under 30, as well in Vogue, NPR, New York Times, BBC, CNN, and many more. You can join her newsletter or follow her social media for more.
Featured in Links: https://trashisfortossers.com/about-lauren/, https://www.instagram.com/trashisfortossers/?hl=en,
5. Keith Anderson @KeithAnderson – SVP of Strategy & Partnership at Profitero eCommerce analytics
Keith currently serves as the Senior Vice President of Strategy & Partnership at Profitero, a leading global provider of eCommerce performance analytics for brands and retailers. If this isn’t enough to trust his advice, Keith’s insights have been featured in Forbes Magazine, Shopper Marketing Magazine, Financial Times, re/code, and many more trusted names. He has been a featured speaker at many retail, media, and tech events, and is known to be a top retail-tech influencer.
Links: https://www.linkedin.com/in/keithanderson101/; https://twitter.com/keithanderson?lang=en; https://www.profitero.com/blog/author/keith-anderson
6. Zia Daniell Widger @zdwidger – Digital Trend Analyst and Chief Content Office at Insider Intelligence
After working as a senior analyst and research director at Forrester Research and Jupiter Research, Zia took her current role as Chief Content Office at Insider Intelligence, the parent company of Business Insider Intelligence and eMarketer. Zia is no newcomer to eCommerce, having joined the industry in 2005. Her current work looks into insights surrounding digital trends internationally.
Links: https://twitter.com/zdwigder?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
7. Christoph Dahn @greenblut_kris – Growth and marketing strategist for sustainable brands
For those interested in growing your sustainable and ethical businesses, Christoph’s Ethical Lifestyle Business Growth Strategies group on LinkedIn might prove useful. Christoph is a Cofounder and Brand Strategist at Greenblut, aimed at providing growth and marketing strategies for sustainable brands and “green” entrepreneurs. He is a Shopify expert, and helps build Shopify webshops to grow and transform businesses.
Links: https://www.linkedin.com/in/christophdahn/; Ethical Lifestyle Business Growth Strategies group;
8. Karl Lillrud @KarlLillrud – ECommerce Expansion Expert, Author, and Keynote Speaker
With over 25 years of experience in company growth and development, Karl’s input is trusted by many. Karl is a keynote speaker, six-time bestselling author, coach, two-time Tedx speaker, and global eCommerce expert. Karl has helped over 1000 e-commerce stores to expand and increase their conversion and market growth. He was rated in the World Top 50 ECommerce Experts, and Global Top 50 E-Commerce speakers.
Links: https://www.karllillrud.com; https://www.linkedin.com/in/karllillrud; https://twitter.com/karllillrud;
9. Ronny Sage @Rdsage – CEO and Founder of ShoppingGives; Social Impact Entrepreneur
CEO and Founder of ShoppingGives, an impact-driven tech startup that enables conscious brands to expand and connect with customers to align with the customers’ individual values. He previously served as a digital strategy leader, working with Fortune 500 retailers and executives to digitally maximize investments. He wishes to create a positive impact through the power of consumption, and to improve the world through connection and innovation.
Links: https://twitter.com/rdsage?lang=en; https://www.linkedin.com/in/ronnysage/;
10. Christopher Kenna @chris.kenna – Authentically diversifying brands’ audiences
Christopher is the CEO and Founder of both DECA Diversity Media Consultancy and Brand Advance Group. The former helps leverage brands’ consumer data into diversity dividends, and the latter houses companies across media, creative, adtech, and data & insights to connect brands and agencies with diverse global audiences. He serves on several advisory boards, including the London V&A Museum, and is the Director of Diversity and Inclusion at OUTversing. As a mixed race, out, gay father, Christopher champions for diverse content in conjunction with authentic placement.
Links: https://www.linkedin.com/in/chriskenna/?originalSubdomain=uk; https://www.instagram.com/chris.kenna/?hl=en; https://wearebrandadvance.com/;
11. Hiten Shah @hnsha – CrazyEgg Co-Owner, eCommerce and SaaS expert
Hiten is the Co-Owner of CrazyEgg, a heat-mapping tool allowing designers, marketers, and businesses to improve the effectiveness of their websites. Since creating the tool in 2005, Hiten has founded KISSmetrics, Advantage Consulting Services, and Nira for securing company documents. On his blog, Hitenism, he shares SaaS and business advice, and has a free weekly newsletter called SaaS weekly. Based on his successful history, Hiten certainly isn’t one to overlook in the eCommerce world.
Links: https://www.linkedin.com/in/hnshah/; https://hitenism.com;
12. Armando Roggio @ecommerceboy – Ecommerce Pro, Marketer, Writer, and Developer
As his Twitter handle implies, Armando Roggio is a helpful person to turn to for anything eCommerce. Senior contributing editor for Practical Ecommerce and host of CommerceCo podcast, Armando is certainly someone you should be following. His articles for Practical Ecommerce cover everything you would need to know if you want to successfully run your own online store. If all of this isn’t enough, you can follow his YouTube channel – You, Money, Happiness – in which he dispenses money management tips.
Links: https://twitter.com/ecommerceboy; https://www.linkedin.com/in/armandoroggio/; https://www.youtube.com/channel/UCVGXdbTZ6xMgUxzn1UYIXSg
13. Neil Patel @neilpatel – The SEO Guy, Founder, Entrepreneur, Best-selling Author
Another eCommerce influencer who probably needs no introduction, Niel is the co-founder of Niel Patel Digital, HelloBar, CrazyEgg, and KISSmetrics. He’s also a New York Times bestselling author, was named a top 100 entrepreneur under 30 by Obama, and has additionally been named a top 10 marketer by Forbes, a top web influencer by Wall Street Journal, a top 100 entrepreneur under the age of 35 by the United Nations, and far more noteworthy accolades than we have space to list.
Links: https://neilpatel.com; https://twitter.com/neilpatel?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor; https://www.linkedin.com/in/neilkpatel/; https://npdigital.com
14. Gavin Laugenie @Gavygav – dotditigal Global Head of Marketing and email marketing veteran
With over 10 years experience solving complex marketing and advertising problems, Gavin helps to connect the dots between the needs, wants, and desires of the customer, and their marketing goals. He is currently the Global Head of Marketing at dotditigal, where he has worked for over 12 years. Having worked closely with B2B and B2C sector organizations, he has a wide range of knowledge. He is also a public speaker and blogger, discussing the latest industry trends and key industry topics.
Links: https://twitter.com/gavygav; https://www.linkedin.com/in/gavin-laugenie-67b9555/?originalSubdomain=uk;
15. Steve Chou @mywifequit – First-hand entrepreneurship and eCommerce Guide
Steve and his wife started their online shop after starting a family, so that his wife wouldn’t have to go back to work. When the shop became incredibly successful after less than a year, Steve founded My Wife Quit Her Job LLC, educating others about how to successfully sell physical products online. He often shares helpful tips on Twitter, and has free mini-courses online on eCommerce advice.
Links: https://www.linkedin.com/in/steve-chou-8504aa11/; https://twitter.com/mywifequit?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor; https://mywifequitherjob.com;
16. Kristen LaFrance @kdlafrance – Mayor of DTC Twitter and Shopify podcast host aiming to humanize eCommerce
Kristen is the host of a Shopify podcast called Resilient Retail, giving real stories, insights and inspiration to retail businesses. She previously hosted two other eCommerce podcasts and currently works as the Director of Community at Repeat. Nicknamed “Mayor of DTC Twitter,” Kristen is passionate about creating meaningful customer relations and showcasing the human side of subscription businesses, wanting to “bring humanity back into commerce.” She created a group called DTC Fam, for DTC Operators who wish to help each other improve their businesses.
Links: https://resilient.shopify.com/season-two; https://www.linkedin.com/in/kristen-lafrance/; https://twitter.com/kdlafrance?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor; https://dtcfam.ck.page;
17. Marsha Collier @MarshaCollier – Your go-to for everything E-Bay
Marsha literally did write the book on this one – eBay for Dummies, that is. She was one of eBay’s first successful sellers, so we trust that she knows what she’s talking about. Martha is an author on over 40 books in the for Dummies series on best practices on eBay and Social Media, as well as having authored the Ultimate Online Customer Service Guide. Martha has been featured in New York Times, Forbes, Wall Street Journal, USA Today, Business Week, and more. She also co-hosts a technology podcast, so be sure to follow her for anything pertaining to eBay.
Links: https://www.linkedin.com/in/marshacollier/; https://twitter.com/MarshaCollier?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor;
18. Mary Portas @maryportas – Brand and retail expert, author, and creative founder
Fashion guru, retail consultant, broadcaster, published author, government advisor, creative founder, and much more – Mary Portas is a woman of many talents. Portas Agency is a creative company, aimed at transforming business into desired brands and spaces. You can also follow her Podcast, The Kindness Economy, exploring new values driving business. Merging commerce with style and beauty, Mary is an influencer not to miss in 2022.
Links: https://www.linkedin.com/in/mary-portas-2420108a/?originalSubdomain=uk; https://weareportas.com; https://twitter.com/maryportas?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor; https://www.instagram.com/maryportasofficial/?hl=en
19. Tobi Lutke @tobi – CEO and Founder of Shopify
It’s needless to say that Tobi knows a thing or two about the eCommerce world, serving as the CEO and founder of Shopify. He actually began developing the platform after he and his friend couldn’t find a good enough software to open an online snowboarding shop. It’s lucky he didn’t stop there, as he is now #232 on the Forbes Billionaires list. He was once quoted saying, “Amazon is trying to build an empire. Shopify is trying to arm the rebels.”
Links: https://www.linkedin.com/in/tobiaslutke/?originalSubdomain=ca; https://twitter.com/tobi?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor;
20. Mari Smith @MariSmith – Queen of Facebook eCommerce
Mari’s goal is to demystify social media marketing, and stresses the importance of relationship building in successful business. She has several free Facebook guides on social media marketing, and offers consulting services. She is an author, speaker, brand ambassador, consultant, and trainer. Forbes has called her the “preeminent Facebook expert,” and others have dubbed her the “Facebook Queen.” She has a strong background in relationship building in internet technology and social media marketing, so her expertise is to be trusted.
Links: https://www.marismith.com; https://www.facebook.com/marismith/; https://twitter.com/marismith
21. Kaleigh Moore @kaleighf – Freelance writer and researcher for eCommerce and SaaS companies
Kaleigh is a freelance writer for eCommerce and SaaS companies, writing blogs and articles and helping to increase traffic, content leads, and revenue. She also writes about DTC and retail trends for companies like Forbes, Adweek, and Vogue Business. Her specialities include the worlds of commerce and content, and she’s very active on Twitter. Her clients include AT&T, Shopify, Stripe, and IBM.
Links: https://www.kaleighmoore.com; https://twitter.com/kaleighf?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor; https://www.forbes.com/sites/kaleighmoore/?sh=6a508c38332e;
22. Amanda Goetz @goetzam – Founder of House of Wise Luxury CBD and Women’s Wellness Brand
Amanda is the founder of House of Wise, a luxury CBD brand and community for women. Her goal is growing and cultivating community, empowering women to take control of their lives with intention. She previously worked as Vice President of Marketing at The Knot Worldwide, overseeing brand and product marketing. As a single mom of 3, Amanda is a great person to follow for down to earth advice and inspiration relating to product based business, eCommerce, empowerment, and more.
Links: https://www.linkedin.com/in/amandagoetz/; https://www.forbes.com/sites/amyschoenberger/2021/01/21/this-female-founder-wants-women-to-get-more-sleep-and-have-more-sex/?sh=5506ba765227; https://twitter.com/AmandaMGoetz?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor;
23. Richard Lazazzera @RichardABLS – Creator of “A Better Lemonade Stand” eCommerce Guide
Richard is well versed in the world of eCommerce. His website, “A Better Lemonade Stand,” is full of tools and advice around a myriad of eCommerce topics. He also gives first hand product reviews and recommendations. Additionally, he is the founder of Bootstrapping eCommerce and eCommerce War/Chest. His focus is geared around crafting content and helping early-stage entrepreneurs. ABLS is certainly a helpful place to start for those interested in delving into eCommerce.
Links: https://rlazazzera.com; https://twitter.com/richardabls?lang=en; https://www.abetterlemonadestand.com › about
24. Arti Jalan @forageandsustain – Founder of Forage and Sustain, conscious consumption influencer
Arti is the founder of Forage and Sustain, an online platform promoting sustainable and conscious living, including self-care, wellness, ethical fashion, and conscious travel. She aims to educate others to become agents of social change and to make consciously and sustainably informed choices. Forage and Sustain has been featured in Refinery29, Elle Magazine Spain, and The EveryGirl. Arti offers Conscious Consulting services, and is a great resource for coupling eCommerce with ethical consumption.
Links: https://www.linkedin.com/in/arti-jalan-9454b01b/?originalSubdomain=ca; https://forageandsustain.com; https://www.instagram.com › forageandsustain
25. Ben Marks @BenMarks – Your go-to guy for anything Magento
The former Magento lead evangelist, Ben Marks has given years of presentations about the platform all over the world. After nearly 8 years with Magento, Ben became the Director of Global Market Development at Shopware, another leading eCommerce platform. At a time of growth and development in the eCommerce sphere, Ben is certainly a good person to keep an eye on.
Links: https://twitter.com/BenMarks?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor;
26. Corinne Thomas @ethicalsalesco – Ethical B2B Sales and business strategy expert
Corinne is the founder and managing director of Ethical Sales agency, which is a B2B sales agency working with purpose-driven businesses that want to change the world. They also have a monthly newsletter which is highly recommended for companies selling B2B. Prior to helping companies with ethical business strategy, Corrine launched Rare Beauty Co, an eCommerce platform for British natural beauty brands.
Links: https://www.linkedin.com/company/ethical-sales/; https://www.linkedin.com/in/corinnethomas/; https://www.instagram.com/ethicalsalesco/; https://ethical-sales.co.uk/newsletter-subscription/
27. Micah Solomon @micahsolomon – Client service and customer care expert
Micah is a well known speaker on customer care development. He has authored 5 books, including his new bestseller, Ignore Your Customers and They’ll Go Away. He is also a senior contributor on Forbes. He was recently named “the new guru of customer service excellence” by the Financial Post, and is a trusted customer service consultant by names like Ritz-Carlton, Zappos, Mayo Clinic, and more.
Links: https://micahsolomon.com; https://twitter.com › micahsolomon; https://www.linkedin.com › customerguru
