Twitter doesn’t always have the best reputation. Often, there’s this notion that it’s full of trolls and low-value content. However, the reality couldn’t be more different if you find the right people to follow. Of course, when there are millions of accounts, filtering out all but the best is easier said than done. Fortunately, we’ve curated a list of some of the most respected eCommerce figures out there to enhance your feed with quality information, invaluable insights, and essential news on current trends. Read on to check out the top 50 eCommerce influencers you should follow on Twitter!
Steve Chou – @MyWifeQuit
In the world of eCommerce, Steve Chou is a huge name. His first business came when he launched an online store with his wife not long after they had a child. That store took off, and Chou now devotes a lot of his time to putting out practical advice through his own blog and Twitter.
Zack Stuck @zackmstuck
After founding Homestead Studio, a marketing agency designed to facilitate growth for eCommerce companies, Stuck built up a dedicated following on Twitter. Now, he gives lots of insight through his tweets into just what goes into running an agency, as well as all that’s needed to maintain a successful marketing company.
Andrew Youderian – @youderian
Youderian founded eCommerceFuel as a community for store owners taking in six and seven figures. That community flourishes with its own website and Facebook group. Now, Youderian offers up commentary on trends, good business practices, and more. He’s a go-to resource when it comes to general eCommerce, Shopify, and other shopping platforms.
William Harris – @wmharris101
Since founding Elumynt, a very successful marketing agency focused on growth, Harris has made a name for himself as an eCommerce influencer and contributor to numerous eCommerce sites. Thanks to his extensive background running seven-figure accounts on Amazon and eBay, it’s no surprise that Harris’s Twitter is full of valuable perspectives and tips.
Tobias Lütke – @tobi
Lütke is the name behind the iconic eCommerce platform Shopify. He founded it back in 2006, so has an impressive foundation to rely on when it comes to offering up valuable insight. However, he is more typically more tech-centric, but if that aspect of eCommerce is something you’d like to explore (or you’re a Shopify store owner), Lütke is well worth a follow.
Web Smith – @web
Smith is the founder of the newsletter 2PM, which delves into eCommerce and digital media to analyze current trends and understand how brand, data, and media interconnect. This background informs his perspectives on a range of industries, allowing him to explore the potential impact of growth and share his observations on them.
Sarah Carroll – iamsarahcarroll
Carroll is a keynote speaker and the founder of Grow Global, which specializes in driving digital business growth and enabling eCommerce stores to make a successful transition to international markets. With this in mind, Carroll often tweets about global trends while also speaking up on issues affecting the world. As well, she regularly retweets from the Grow Global account.
Val Geisler – @lovevalgeisler
Geisler is the Customer Advocacy Lead (aka a “Customer Evangelist”) at Klaivyo, a customer growth platform that specializes in email and SMS marketing automation. That has given her ample experience on the dos and don’ts of communication, and she doesn’t hold back in sharing her views on best practices for engaging through email and SMS avenues.
Micah Solomon – @micahsolomon
Solomon has forged a reputation as a go-to customer service expert and trainer with an uncanny understanding of just what is needed to meet an individual’s needs and get those all-important conversions. Besides tweeting his thoughts, Solomon often links to articles that he has written for Forbes which are full of customer-centric perspectives.
Stephanie Liu – @heystephanie
As a live video strategist and author, Liu runs the Lights, Camera, Live agency that utilizes live video as a form of marketing for eCommerce businesses. Reflecting that focus, Liu regularly makes tweets sharing her experiences as well as tips on the best applications for live video in growing a brand and gaining conversions.
Mike Wittenstein – @mikewittenstein
As the founder of Storyminers, an agency that leverages stories to build engaging customer experiences, Wittenstein is a strategist with a keen understanding of what it takes to build solid eCommerce foundations. He regularly retweets from the Twitter account of Storyminers, which is also full of useful tips and insights for meeting your customers’ needs.
Savannah Sanchez – @social_savannah
Sanchez is a social consultant who develops ad strategies for traditional social media platforms like Facebook, as well as Snapchat and TikTok. She’s worked with numerous major brands, experiences which she has poured into her Twitter. Her feed features tips and tricks on how best to utilize social media platforms while sharing some of her own examples.
Ben Marks – @benmarks
Marks is the Director of Global Market Development at Shopware, a leading open-source eCommerce platform, and a former Magento Chief Evangelist. While his feed often leans into a more technical sphere, Marks’s Twitter account is nevertheless still full of insightful thoughts and retweets from the eCommerce community at large.
Sarah-Jane Gwira – @sarahjanegwira
A specialist in Facebook ads, Gwira works closely with brands in hair, beauty, and niche fashion industries while offering expert support to Shopify owners looking to upscale their branding and customer reach. In that vein, Gwiri often tweets with a focus on customer engagement, with lots of tips for your targeting strategies.
Richard Lazazzera – @RichardABLS
As the founder of the blog A Better Lemonade Stand, a site that focuses on all things eCommerce and contains lots of resources and helpful guides, it’s no surprise that Lazazzerra’s Twitter is a great follow. Lazazzera himself has plenty of experience developing eCommerce stores, and while he doesn’t often tweet out tips, he does retweet relevant content.
Nik Sharma – @mrsharma
Sharma is the founder of Sharma Brands, a consulting firm that specializes in growth strategy and revenue scaling for eCommerce companies. Besides his consulting firm, Sharma is also an investor in a number of CPG brands. His Twitter account is full of actionable tips and tricks to boost your business, and he also retweets from numerous trusted sources to keep your feed updated on current eCommerce trends.
Mark Johnson – @MJohnsonLoyalty
President of Loyalty 360, which is an association devoted to customer loyalty professionals, Johnson very much has a stake in customer retention through loyalty programs. Certainly, his tweets reflect that, and he also frequently links to articles that contain invaluable eCommerce insights. He’s well worth a follow to expand your feed’s scope.
Moiz Ali – @moizali
Having founded Native, a company in the CPG personal care sector that was bought out by P&G, it’s little surprise that Ali’s Twitter showcases his entrepreneurial history and enduring relationship with eCommerce. Expect to see tweets that focus on strategies to improve sales, as well as tips on raising capital, and more.
Tonya Garcia – @tgarcianyc
Based in the business capital that is New York City, Garcia is a reporter at MarketWatch who covers retail and consumer companies. With that in mind, many of her tweets center on major companies and their activities to generate sales and reach out to customers. While there’s a lack of advice, the articles she links to can keep you updated on important trends and business news.
Ju Rhyu – @jurhyu
Rhyu is the founder of the personal care cosmetic brand, Hero Cosmetics. Many of her tweets lean into her own personal experience building and growing a cosmetic brand. She also tweets out helpful insight into just what goes into maintaining a direct-to-consumer (DTC) company, such as developing a presence on social media and how to promote your products.
Steve Hutt – @stevenhutt
As a noted Shopify expert, Hutt has become a prominent figure in the eCommerce influencer community. He regularly retweets from his own site, eCommerceFastlane, which delivers “strategic advice for growth.” While a lot of his focus does gravitate towards Shopify, you’ll still likely tweets that can be applied to just about any eCommerce business.
Kurt Elster – @kurtinc
Elster is an eCommerce consultant and the host of The Unofficial Shopify Podcast, which invites Shopify store owners to discuss their successes as entrepreneurs and go through how they grew their business. Although his Twitter is Shopify-centric, many of his tweets revolve around universal tips and tricks to optimize a brand.
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Peep Laja – @peeplaja
Laja is the founder of ConversionXL, a digital marketing training agency that offers a wide range of courses. He also happens to be a major player in the world of conversion optimization. So, naturally, he has a Twitter account that delivers the sort of advice that can amplify your conversion strategies and boost your profits.
Kristen LaFrance – @kdlafrance
LaFrance is the host of the Resilient Retail podcast for Shopify. She has an extensive background in podcasting. As the self-proclaimed “Mayor of DTC Twitter,” she has a particular focus on DTC brands and the eCommerce tactics they leverage for success. Of course, her account isn’t focused solely on that, but she’s a great eCommerce addition to your feed.
Tracey Wallace – @tracewall
As the director of MarketerHire and the former editor-in-chief of the eCommerce platform BigCommerce, Wallace knows a thing or two about doing business online. She herself has had experience of starting up in eCommerce, as she also co-founded a pillow manufacturer. All combined, you’ll find plenty of eCommerce content on her Twitter.
Katelyn Bourgoin – @katebour
With a solid background as the CEO of the agency Customer Camp, which specializes in supporting eCommerce companies in better understanding their customer base, Bourgoin is the self-declared “Customer Whisperer.” Her Twitter account has a particular focus on market research, but she does tweet about many other aspects of eCommerce that can help entrepreneurs engage with consumers.
Joseph Michelli – @josephmichelli
Michelli is a consultant, speaker, and best-selling author who has a strong focus on big brands in the world of retail. His Twitter does reflect that, but his thoughts and observations are often universally applicable to any facet of eCommerce. He also frequently links to his personal website, which features numerous articles centered on building enduring relationships with consumers.
Kaleigh Moore – @kaleighf
Moore is a freelance writer focused on retail tech and associated SaaS, with a specific lean towards content and commerce. She has written blog posts for numerous clients, including Stripe and Shopify, lending her valuable experience to showcase on her Twitter. While her account is not eCommerce-exclusive, it’s a useful resource for any entrepreneur who wants to incorporate content or a blog into their business.
Robert Gilbreath – @Adomatica
Gilbreath is the co-founder of Smart Tools for Modern Sellers and former SVP of Marketing for the bookkeeping app ScaleFactor. With a long-standing relationship with data-driven marketing and eCommerce SaaS, Gilbreath often focuses on this aspect of eCommerce alongside plenty of thoughtful commentary and memes that will resonate with anyone who does business online.
Eli Weiss – @eliweisss
If you’re looking for a Twitter account grounded in the experience of customer engagement and retention, then Weiss is one to follow. He’s the Director of Customer Experience and Retention at the soda brand OLIPOP and has built a career out of building customer relationships. His Twitter is filled with universal advice to take on board.
Chad White – @chadswhite
White is the Head of Research at Oracle Marketing, a data-driven management application for marketers. He himself has written extensively about email marketing and has published more than 3,000 posts on topics relating to it. While his Twitter account typically features links to authored posts, he does retweet other content that is relevant to eCommerce.
Chase Dimond – @ecomchasedimond
Through his efforts as an email marketing consultant, Diamond has driven more than $100 million in revenue for the companies he’s collaborated with. That total wasn’t achieved through thin air, but from an impressive knowledge of what it takes to leverage email marketing to optimize sales. Follow his Twitter for actional advice and insights into everything that goes into email marketing.
Matthew Smith – @whale
Smith founded Really Good Emails, which has established itself as an invaluable, curated resource showcasing some of the finest emails out there. Of course, Smith has a background in email design, but his Twitter isn’t limited to it. Of course, there are plenty of observations on coding and design, but there’s other content to benefit your feed, too.
Bill D’Alessandro – @BillDA
With a Twitter bio that declares himself to be “eCommerce obsessed,” it’s safe to say that Bill D’Alessandro belongs on this list. He’s the CEO of Elements Brands, an eCommerce portfolio company that maintains a range of companies to scale up. There’s a lot of content to be found on his Twitter, from company acquisitions to insight into the software backend.
Zia Daniell Wigder – @zdwigder
In her role as Chief Content Officer at Insider Intelligence, a market research company, Wigder has a lot of exposure to the trends that drive eCommerce. In fact, her Twitter is rich in consumer data, often presented in easy-to-access infographics. Besides this data, Wigder’s account also regularly features eCommerce-related news and trends.
Austin Brawner – @a_brawn
From being the host of the eCommerce Influence podcast to his role as the CEO of Brand Growth Experts, Brawner has an extensive presence in the eCommerce community. He coaches eCommerce companies, helping them stay on track to optimize their business strategy and maximize revenue. His Twitter is also full of actionable tips, ready to be leveraged by other entrepreneurs.
Kunle Campbell – @KunleCampbell
Campbell is the founder of 2x Media, an eCommerce growth marketing company, and a dedicated consultant who regularly contributes to blogs in the eCommerce sphere. On Twitter, Campbell tweets his thoughts on a range of topics, from personal experiences that he uses to explain good business practices to commentary on market trends around the world.
Aja Singer – @ajasinger
While her career is that of a branding and creative strategist, Singer has also built a name for herself thanks to her eCommerce newsletter For the Love available on substack. Given that, many of her tweets (besides those that share her extensive eCommerce knowledge) have linked to articles from it. These often feature reflective interviews with successful entrepreneurs and the strategies they used to thrive.
Felix Thea – @FelixThea
As the host of the Shopify Masters podcast, Thea has his finger on the pulse of eCommerce, and, in particular, the trends and strategies shaping Shopify stores. The vast majority of his tweets link to his episodes, which typically feature interviews with high-flying entrepreneurs who go through what went into building a flourishing eCommerce business.
Aaron Orendorff – @aaronorendorff
Orendorff is the Vice President of Marketing at Common Thread Collective, a firm that supports brands to scale up sustainably. Alongside previous work as the editor-in-chief of Shopify Plus, Orendorff has a wealth of knowledge about eCommerce, and his Twitter reflects that. You’ll find lots of commentary on good business practices, content creation, SEO, and more!
Jason Del Rey – @DelRey
Del Rey is a journalist who works for Recode and Vox. He predominantly covers Amazon, payment firms like Paypal, and broader eCommerce topics. While he doesn’t tweet out tips and tricks, his content can keep your feed updated on the trends and issues facing some of the biggest companies in online business.
Armando Roggio – @EcommerceBoy
Roggio is a Shopify partner and frequent author who covers just about anything that relates to eCommerce. He’s written for a variety of sites and regularly links to them on his Twitter. While he isn’t a prolific tweeter, the posts he links to can be a gold mine for entrepreneurs looking for ideas to integrate into their business.
Ben Parr – benparr
Parr is the co-founder and CEO of Octane AI, a marketing automation platform available to Shopify store owners. He’s also the author of “Captivology: The Science of Capturing People’s Attention,” and writes posts about a broad range of eCommerce topics. Still, expect to see tweets that lean towards customer engagement and data-driven research into market trends.
Michelle Killebrew – shellkillebrew
The moment you step foot on Killebrew’s Twitter, it’s immediately apparent that she is passionate about marketing. Her content is brimming with technical tweets, as well as eCommerce tips, tricks, advice, and commentary, making Killebrew an excellent follow to broaden your feed. It’s not surprising, though, when you consider she works for PWC, one of the world’s leading professional services networks.
John Jantsch – ducttape
Jantsch is the founder of Duct Tape Marketing, a platform designed to support small businesses develop effective marketing strategies. He’s also an author and podcaster, and his Twitter often links to posts and episodes that are full of rich eCommerce content. Although his opinions are often off-site, his Twitter account is a great resource to keep updated on his thoughts and observations.
Ina Steiner – EcommerceBytes
Steiner is the co-founder of eCommerceBytes, a leading publisher devoted to covering eCommerce, from the latest news to consumer trends. Reflecting that, Steiner’s Twitter is composed predominantly of links to articles from her site. Nevertheless, those posts have potential value as sources of information for doing business online, whether it’s about marketing or product shipping.
Steve Dennis – StevenPDennis
With a career spanning three decades and a role as a Forbes senior contributor, Dennis is deserving of a place on this list. He’s actively collaborated with countless as a strategic advisor, writes for various publications, and is also a keynote speaker. In respect to his Twitter, you’ll find retweeting hot eCommerce topics alongside his own thoughts.
Ben Zettler – benzettler
Zettler is an eCommerce and digital marketing consultant, as well as a Shopify partner. His cumulative experiences advising more than 250 businesses have given him a solid foundation as a credible resource for discovering what it takes for sustainable growth and scaling. While he doesn’t often tweet opinions, he still retweets plenty of eCommerce content.
Talia Wolf – taliagw
Looking to follow someone who specializes in conversion optimization? Wolf is someone to consider. She’s all about nuanced customer targeting and navigating sales funnels to deliver success. Not only does her Twitter contain plenty of eCommerce-centric content, but she also posts videos that go in-depth on topics like lead magnets and creating effective landing pages.
James Gurd – JamesGurd
Gurd is the owner of Digital Juggler, a firm specializing in eCommerce consulting and replatforming, and a co-host of the Re:platform podcast. He has more than 15 years of experience to leverage, with many of his tweets focused on the challenges and complexities of eCommerce. Follow in particular for his knowledge of strategy and replatforming.
